If you want a proactive team who can dive into your business ecosystem and get technological results out of it and who can explore the market and understand your needs, business requirements and capabilities. Who can build a truly custom strategy and unlock the full potential of mobile technology for your company. We get to know your business and tailor our application development services to your goals and expectations.

Mobile app development process is a fairly standard and straightforward process. It includes strategy, design, development and deployment, pretty much like any other software development project.

HexxaSoft is a top-notch mobile app development company offering mobile application development services for iPhone, iPad and Android platforms. Our team of mobile app developers is creative and knowledgeable to accomplish your individual demands as well as your business needs.

In this article:

  • Why Custom Mobile Apps.
  • Mobile apps development process step by step.
  • Comprehensive case studies of transforming a mobile app idea into a working system.

Why Custom Mobile Apps

We provide full-cycle mobile app development services. This includes expert business analysis, design and development of your mobile application from idea to launch, integrating the new product into your infrastructure and providing further optimization and scale-up on demand.

With advanced tools and technology our mobile apps developers are able to create highly customized mobile applications for consumer needs and enterprises. We build native mobile apps in iOS & Android platforms with emerging technologies and development practices to spice up user experience.

We build mobile applications on different platforms using top-notch technologies and proven approaches.

Leveraging next-gen technologies, intelligent algorithms and modern UI that provides sleek UX(User Experience) for your valuable clients.

Mobile apps development process step by step.

There are several stages of app development that cover strategy, design, development and deployment. We break this process down into several steps and describe each of them in detail. It will help you understand how your mobile app evolves from an idea to a working application available on app stores.

Regardless of the size and scope of your project, following this development process will make your enterprise mobile app development initiative a success.

1. Conceptualizing Ideas

Many clients come to us only with an idea. Others already have some documented requirements or a list of features they want to see in their app. There are cases when a client needs to build an app similar to some existing system. For example, when a company uses a web platform and needs an app to create a seamless cross-device experience for customers or staff.

Whatever the case, our main goal from the very start is to learn as much as we can about the concept of your app. Who will use it? What platform/platforms we build for? Are there similar systems in the niche? What are the business objectives of this project? Do you have a marketing strategy in mind?

At this step, we conduct a series of interviews and ask these and many other questions to get a clear idea of project goals, context and timeline. Ideally, we engage different key stakeholders on your side such as a product owner, designers, your marketing team and domain experts, etc. This approach allows us to cover as many aspects of the project as possible, hear your expectations, dive into your business and market environment.

Upon gathering all the requirements and have all the information, we move to one of the most important parts of an app development cycle — analytics and research.

2. Research and Strategy

Research is defined as a careful consideration of study regarding a particular concern or a problem using scientific methods. Research involves inductive and deductive methods.”

You may include a more significant part of this in your overall enterprise mobility strategy. As one app’s objectives may differ from another, there is still an app-specific impact to the mobility strategy to address during the development process.

Mobile app development is a tricky business—a new app could be an entire debacle or a mammoth success. But, one thing we can say for sure is that performing market research on your mobile app idea can really increase the chances of success.

The global mobile application market is expected to grow at a CAGR of 19.3% to reach $311,249 million by 2023. So, if you got some ground-breaking app ideas, now is the best time to invest in mobile app development.

We conduct our research in several directions to make it crystal clear regarding the business scope:

  • Audience. We learn what we can about the future users of the app — their expectations, challenges, goals, habits, behavioral specifics, tech skills, device preferences. This information is essential to create user personas later at the design stage.
  • Competition. It never hurts to know what others offer in your niche. We analyze the competition to see how other companies solve similar challenges, what technologies they use, what features they have. We find out what they do good and what can be done better. This analysis helps understand the market and find opportunities for your competitive advantage.
  • Industry. Every domain has its own standards, rules, technologies, monetization practices and simply the ways things work. We study industry specifics and bring in cross-industry expertise where it is reasonable. The results of this analysis will have a huge impact on the design and technology choices.
  • Business and technology. We learn about your business, technology infrastructure and operations related to the future mobile app. Thus, we will be able to select an optimal tech stack and design mobile experiences that will reflect your brand’s identity and be consistent with other services you provide.

3. Analysis and Planning

At this stage, your app idea starts taking shape and turns into an actual project. Analysis and planning begin with defining use cases and capturing detailed functional requirements.

After you have identified the requirements for your app, prepare a product roadmap.  This includes prioritizing the mobile app requirements and grouping them into delivery milestones. If time, resources or costs are a concern, then define your minimum-viable-product (MVP) and prioritize this for the initial launch.

Planning phase includes identifying the skills needed for your app development initiative. For example, iOS and Android mobile platforms use different development technology stacks. If your goals are to build a mobile app for both iOS and Android mobile platforms then, your mobile development team should include iOS developers and Android developers.

4. UI/UX Design

User experience design is, probably, the most exciting part of the mobile application development lifecycle because it gives you the first glimpse of how your app can look and work. At this step, we determine how users will experience the application and interact with the system.

The purpose of an app’s design is to deliver seamless and effortless user experiences with a elegant look and feel.

The success of a mobile app is determined based on how well users are adopting and benefiting from all its features. The goal for mobile app UI / UX design is creating excellent user experiences making your app interactive, intuitive, and user-friendly. While polished UI designs will help with early adoption, your app must have intuitive user experiences to keep app users’ engaged.

Our Design puts you ahead of the Competition Let us design for your business and that design become your competitive advantage. You can rely on our professional mobile and web design services to build a digital product that is practical, functional and beautiful at the same time.

Information and Workflows: For companies, enterprise mobile solutions have users with different roles and privileges, and it is essential to incorporate these rules as part of your app’s information architecture. Workflow diagrams help identify every possible interaction a user has with the app and the app’s navigation structure.

Personas: Do you remember how we started our research by analyzing the target audience? Now we need this information to create personas. Persona is a collective image that describes one user group with similar goals, intents, behavior, tech skills, etc. Using personas, we can design experiences that address the needs of different target audiences.

Wireframes: Mobile app designers often start app design with sketches on paper. Wireframes are the digital form of sketches. Wireframes are conceptual layouts, also referred to as low-fidelity mockups—they give visual structure to your app’s functional requirements.

Mockup:  Mockups or high-fidelity designs, are the final renderings of your app’s visual design. Mockups are created by applying your style guide on to the app wireframes. As your app’s design begins to finalize, expect further modifications to its information architecture, workflow, and aesthetics. Adobe Photoshop is the most popular tool for creating high-fidelity mockups.

Prototype: While mockups display your mobile app’s functionality using static designs, these can turn into click-thru prototypes with tools like Invision and Figma. Prototypes are highly useful for simulating the user experience and the app’s workflows expected from the finished product. While prototype development can be time-consuming, the efforts are well worth it, as they offer early-stage testing of your app’s design and functionality. 

User Scenarios: User scenarios describe how every persona will experience the app. If we put different scenarios together, they form scenario maps that illustrate many ways how every persona can and will use your application.

5. App Development

Development and Design planning remains an integral part of this phase in the mobile app development process. Before actual development/programming efforts start, we will have to:

  • define the technical architecture,
  • pick a technology stack, and
  • define the development milestones.

A generic mobile app project is made up of three integral parts: back-end/server technology, API(s) and the mobile app front-end.

6. Testing & Deployment

Performing thorough quality assurance (QA) testing during the mobile app development process makes applications stable, usable, and secure. To ensure comprehensive QA testing of your app, you will first need to prepare test cases that address all aspects of app testing. Quality assurance is an integral part of every development cycle. There are several types of testing implemented during app development. There are functional and performance tests that help ensure everything works as it should, the app is fast and can handle the load. Usability tests focus on user experience. We also test the application on different devices and device simulators to check how everything renders on various screen sizes.

UI/UX Testing: A crucial step in mobile app testing is to ensure that the final implementation matches the user experience created by the app design team. Visuals, workflow, and interactivity of your app are what will give your end users first-hand impression of your app. Make sure that your app employs consistent fonts, style treatments, color scheme, padding between data, icon design, and navigation. Ensuring that your app matches the original design guidelines will have a direct impact on its user adoption!

Functional Testing: The accuracy of your mobile app functionality is critical to its success. It’s difficult to predict every end user’s behavior and usage scenario. The functionality of your app should be tested by as many users to cover as many potential testing conditions as possible. You might be surprised to catch bugs when two different users test the same feature but get varied outcomes. 

Performance Testing: There are many quantitative criteria to use for measuring the performance of your app.

  • How well is your app responding to the end  users request?
  • How fast are the app’s screens loading?
  • Is your app draining the phone battery or causing memory leaks?
  • Does your app leverage network bandwidth efficiently?
  • Is the size of your app bigger than what it should be?

Security Testing: Security is of utmost concern for enterprise mobile apps. Any potential vulnerability can lead to a hack. Many companies hire outside agencies to perform thorough security testing on their applications. Your QA and development teams can take a few simple measures to make your app secured.

Releasing a native mobile app requires submitting your app to the app stores, Apple App Store for iOS apps and Google Play for Android apps. However, you will need a developer account with Apple App Store and Google Play Store before launching your mobile app.

As soon as we get an all-clear, we can add an app to the store or stores. You will need to make a developer account (as an owner of the app) if you don’t have one already. We follow several standard procedures such as adding app screenshots, providing descriptions, etc. If everything goes smooth and the store reviews the application right away, the process won’t take longer than several days. It is possible to get comments or requests from app store representatives. Then, the launch may be postponed till everything is sorted out.

For a consumer-focused application, you may need to have a web landing that promotes the application and provides links to the stores where the app is published.

7. Monitoring & Optimization

It’s always the best to monitor your app’s performance after deployment, go through user reviews and sometimes even interact with the end-users to see if there are any issues with the app’s usability. Nothing beats real user feedback.

Depending on your goals, you can define certain KPIs and engage app analytics tools for monitoring. After a while, you will gather sizeable feedback that will help you define the strategy for further app optimization.